Want to offer rebates to your customers?
Want to earn additional revenue?
deziprogram is Tier 3 certified that enables your customers to receive personalized offers. Be compliant and earn additional revenues through our program.
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Introducing
The dezi Program by mKonnekt
What is dezi?
dezi is mKonnekt's platform that supports Scan Data program offered by tobacco companies. The Scan Data program is crafted to enhance your earnings while ensuring your customers receive the discounts they deserve. This program empowers you to present products at reduced prices and also offers reimbursement for the products you sell.Scan data is part of the Digital Trade Program or DTP.


How to enroll in the Scan Data Program
How dezi Benefit You?

Increase Revenue
Get extra compensation for reporting sales and customer data to manufacturers.

Be Compliant
Get extra compensation for reporting sales and customer data to manufacturers.

Attract Loyal Customers
Take advantage of all Altria promotions and offer your customers exclusive discounts.

Improve Efficiency
Collect data from your POS and schedule or automate your reports by the click of a button.
mKonnekt dezi Program
Digital Trade Program (DTP) Requirements
Tier 1
- Submit Altria Tobacco Operating Company (ATOC) scan data weekly no later than the final submission deadline.
Tier 2
- Tier 1 requirements
- Have a retailer digital platform available to ATC's 21+
- Utilize Age Verification Technology (AVT)
- Participate in ATOC retail digital coupons
- Execute ATOC offers via non-styled communications placed in #1 position within retailer’s digital platform
Tier 3
- Tier 1 & 2 requirements
- Execute ATOC responsible branded digital advertising requirements
- Demonstrate the functionality to deliver ATC 21+ value to specific ATC 21+ loyalty IDs
- Execute in-app digital advertisements viewable only by ATC's 21+ in the #1 position on retailer's digital platform
How dezi Works


mKonnket Collects Information On Your Sales Of Qualifying Products

mKonnekt Generates Your
Scan Data Report
What is collected
- Product description
- Regular store price
- Discount amounts



mKonnekt Submits Your Scan Data Report
- Every week a scan data report is automatically submitted
- In return for the information provided, Altria provides the discounted amounts back to you.