What Is the Altria Digital Trade Program (DTP)?
The altria digital trade program enables retailers to deliver digital offers and personalized incentives to ATC 21+. dezi makes Tier 1-4 compliance simple with automated scan data, loyalty and coupon delivery.
Why Retailers Choose dezi for DTP
dezi provides everything retailers need to stay compliant, deliver digital offers and manage requirements across all tiers:
- Fast onboarding
- Easy digital coupon delivery
- Automated data flows and verification
- Personalized engagement features
- Full support for tier 3/4 compliance
- Integration with Insightsc3m and ODA
- Seamless connection to scan data and rebate programs
DTP Tier Requirements Explained
Below is a simplified version of each tier, rewritten in clear retailer-friendly language while maintaining accuracy.
What You Need to Enroll
To join the DTP program through dezi, you’ll need:
- Insightsc3m access
- Completed DTP Personalized Delivery Form
- mKonnekt selected as your third-party provider
- POS compatibility
- Valid RCN
- Consent for ODA (if required by your tier)
Once these pieces are in place, our team will help you finish the setup.
