Why This Matters for Your Store
Tier 4 gives your store powerful digital capabilities:
- Personalized Offers (P+) tailored to each customer
- Advanced targeting by location and purchase history
- Digital Accelerator Fund for larger promotional budgets
- More digital communication options for verified adult customers
What Your Store Will Need to Do for Tier 4
To participate in Tier 4, retailers must:
01
Submit weekly tobacco scan data
02
Use age verification (ID scanning) at checkout
03
Participate in at least one approved loyalty program
04
Display ATOC offers in the top position in your digital platform
05
Send 3+ digital messages to ATCs each STARs quarter
06
Implement Personalization+ (P+) tools and reporting
07
Support segmented targeting (state, ZIP code, purchase behavior)
Stay Updated!
Tier 4 onboarding will begin soon we’ll notify you once enrollment opens.
