Why Tobacco Manufacturers Invest in Loyalty, Personalization and Scan Data?

Manufacturers like Altria, RJR and ITG invest in digital offers and scan-data incentives to boost compliant sales and loyalty. dezi automates the reporting and incentive processes retailers need to participate.

01

Build Stronger Brand Preference

Manufacturers use personalized discounts to encourage eligible adult customers to choose their brands more often.

02

Ensure Accurate Scan Data and Reporting

Accurate scan data helps manufacturers track pricing, discounts and sales performance, making their promotions more effective.

03

Reward the Right Customers

EAIV and loyalty systems ensure rewards and savings go only to eligible ATC 21+ customers based on real purchase behavior.

04

Support Retailers with Incentives

Manufacturers fund tobacco scan data incentive program payouts to reward retailers for compliant reporting and promotional participation.

05

Reward the Right Customers

Digital loyalty programs confirm pricing and promotions are applied correctly, protecting both retail compliance and manufacturer standards.

01

Build Stronger Brand Preference

Manufacturers use personalized discounts to encourage eligible adult customers to choose their brands more often.

02

Ensure Accurate Scan Data and Reporting

Accurate scan data helps manufacturers track pricing, discounts and sales performance, making their promotions more effective.

03

Reward the Right Customers

EAIV and loyalty systems ensure rewards and savings go only to eligible ATC 21+ customers based on real purchase behavior.

04

Support Retailers with Incentives

Manufacturers fund tobacco scan data incentive program payouts to reward retailers for compliant reporting and promotional participation.

05

Reward the Right Customers

Digital loyalty programs confirm pricing and promotions are applied correctly, protecting both retail compliance and manufacturer standards.

How dezi Helps You Work With Every Major Manufacturer

dezi simplifies compliance and automation for Altria, RJR and ITG by making sure your reporting, coupons, loyalty activity and digital offers follow each manufacturer’s specific rules. Retailers get one unified platform that meets the expectations of all three companies.

How dezi Helps You Work With Every Major Manufacturer

dezi simplifies compliance and automation for Altria, RJR and ITG by making sure your reporting, coupons, loyalty activity and digital offers follow each manufacturer’s specific rules. Retailers get one unified platform that meets the expectations of all three companies.

Altria runs the industry’s largest digital trade and loyalty program. dezi supports Tier 1-4 requirements, EAIV targeting, digital coupon delivery and automated altria scan data reporting.

View Altria Requirements

dezi manages RJR promotions, loyalty rules, multi-pack requirements and clean weekly submissions for the rjr scan data reporting program and related incentive activity.



View RJR Requirements

dezi automates ITG scan data files, pricing compliance, multi-unit tracking and activity required for tobacco scan data incentive program eligibility.




View ITG Requirements

Why Retailers Need a Unified Manufacturer-Aware Platform

Working with three different manufacturers can be complex. dezi simplifies it by:

  • Automating submissions for all reporting formats
  • Reducing compliance errors
  • Aligning pricing and multi-pack rules
  • Connecting loyalty and digital offers to manufacturer expectations
  • Keeping each store eligible for maximum rebate and incentive earnings
  • Consolidating cigarette scan data reporting into one clean workflow


Retailers gain consistency, compliance and peace of mind across all brands.

Why Retailers Need a Unified Manufacturer-Aware Platform

Working with three different manufacturers can be complex. dezi simplifies it by:

  • Automating submissions for all reporting formats
  • Reducing compliance errors
  • Aligning pricing and multi-pack rules
  • Connecting loyalty and digital offers to manufacturer expectations
  • Keeping each store eligible for maximum rebate and incentive earnings
  • Consolidating cigarette scan data reporting into one clean workflow


Retailers gain consistency, compliance and peace of mind across all brands.